Everything you need to know about different types of Marketing.
Do you know that everything we see about a brand is a part of its marketing strategies?
Well, half of the readers might say Yes, and half of them will say No.
Let me tell you that every message and every video about the brand is a strategy to attract potential customers.
In our daily lives, we see brand Commercials, Social media stories, images, videos, emails, etc., and all that are parts of the marketing strategies used by the brand to promote their products and services. In this competitive market, marketing is the only way to get your “boat to float in the high river flow.”
There are different types of marketing available in the market. And every strategy can’t be helpful for every brand. And so, the marketer should have the expertise and knowledge about which marketing strategy can bring positive results for their brand.
To get marketing specialists, it’s better to hire a Digital Marketing Agency. The professional and reputable Digital Marketing Agency knows which marketing strategy can benefit your brand by satisfying all the marketing needs.
What is Marketing?
Marketing is the planned action of a brand to promote its products, services, or the whole brand. The brand’s strong message helps the brands convert leads into potential customers. All the different types of marketing involves research, planning, advertising, selling, and distribution. The main goal is to get people interested in your products and services.
Since 1950, the marketing strategy has kept evolving. It started from print media, slowly moving to TV commercials and further to the internet, which can be seen anywhere and anytime. Various platforms have promoted the brand in these digital times and can drive sales and profits.
4Ps of Marketing
The 4Ps of marketing are equally important in creating a strategic plan. Let’s understand them in detail:
The product refers to the goods or services the brand offers its buyers. To sell your products, you need to identify your targeted audience, their needs, and their expectations. So, before promoting your product, you need to understand:
What is your product?
How to use your product?
How can it benefit the customers?
And how is your product dissimilar from your competitors?
Price refers to the figures you want to sell your products or services. When selling a product, you need to identify at which price you want to sell your product. Ensure that your product should not overpriced or underpriced. It would be best if you decide the figures on the basis:
What are the characteristics of your product?
What are the customer’s price expectations?
At what price can you gain profit?
Is your selected price too much for the product?
Place refers to the distribution channels you can use to sell your products or services. Finding the right place to sell products depends on your targeted audience. If you choose the wrong track, you won’t be able to gain the customer’s attention, which can lead to fewer sales. So, the majority of your sales depend on the place you select. Here, you can ask some questions like:
Where do you want to sell your product?
Is your selected place visited by the targeted audience or not?
What is the majority of the place your targeted audience use to shop?
Promotion refers to the strategies you use to promote your products or services. Through advertising, you can get your targeted audience’s attention. There are both traditional and digital methods available to promote the products. Here, you can consider questions like:
How can marketing channels be effective in reaching a targeted audience?
What time is the best to go in front of the audience?
Which marketing techniques attract most of the audience?
21 Different Types of Marketing
Now, let’s discuss some different types of marketing:
- Traditional Marketing
Traditional Marketing refers to all the offline channels used to promote products. This marketing technique was used before the rise of the internet. So, if marketers consider traditional marketing, they primarily rely on outside activities like distributing flyers, billboards, TV commercials, radio announcements, etc.
2. Outbound Marketing
As one of the traditional methods- Outbound Marketing is all about contacting the leads and potential customers. It includes activities like col-calling, emailing, event sponsorships, billboards, or putting a TV or printed commercials. This marketing is called outbound because it pushes the message to customers to increase the visibility of their brand, products, and services.
3. Digital Marketing
Digital Marketing is also considered Online Marketing. It is currently in high demand and is used to promote products and services through the internet. This type of marketing includes all the marketing efforts that are conducted online. It involves digital channels like social media, websites, email, and search engines to connect the brand and customers.
Currently, various Digital marketing agencies are ready to deal with all your marketing needs, so go and meet them to bring the best of your digital marketing efforts.
4. Social Media Marketing
Currently, we’re spending most of our time scrolling social media channels. And so, for effective marketing results, what can be the better option than social media? The brand builds a solid online presence and can include organic and paid advertising to attract new customers.
The brand can gain organic traffic by posting free videos, images, content, etc., whereas it can use paid advertising, paying some social media platform to promote its brand. Paid advertising increases your chance of getting new customers. You can also hire specialists offering practical and affordable social media services.
5. Email Marketing
Email Marketing is one of the oldest parts of digital strategies. It connects brands with leads and customers via email. Marketers use this marketing technique to increase brand visibility by informing customers about discounts and bringing the charges to other digital channels. Ensure that you use the email campaigns for:
- The people who are ready to listen
- Be transparent about your message
6. Search Engine Marketing
Interestingly, SEM is one of the most used and focused marketing amongst all the different types of marketing in current digital era. SEM or Search Engine Marketing is about increasing your website rankings on Google. Search engine marketers can use paid and organic ways to attract traffic. Paid advertising is about sponsored advertisements, whereas the organic method is about preparing content with the right keywords that engage the readers.
7. Video Marketing
87% of marketers say that video marketing plays a massive role in getting better ROI. Using the video for social media, Youtube channels, or websites helps the audience understand your message clearly. It will also help you analyze and monitor the total leads attracted to your brand through video.
8. Content Marketing
Content Marketing refers to creating relevant and detailed content that engages the audience. The content can be created and shared through articles, blogs, podcasts, infographics, videos, etc. If the content is made correctly, it can educate the audience about your vision, mission, and how you care about your customer’s needs and interests.
9. Inbound Marketing
Inbound marketing involves making early contact with the audience to increase brand preference. This process helps the customers to learn about your brand. If done correctly, inbound marketing achieves better results than traditional marketing. Inbound marketing lets you connect with people who want to buy from you and increase visibility with social media and search engines.
10. Influencer Marketing
In Influencer Marketing, the brand gets content creators with great followers on social media. The brands pay those influencers to promote their products and services on their profile. So further, the influencers use those products in their content uniquely. Influencer marketing significantly impacts the audience because the audience trusts them for honest opinions.
11. Conversational Marketing
Conversational Marketing is about one-on-one interactions with the audience through multiple channels. It allows you to improve your customer experience and build long relationships online. The main challenge in Conversational marketing is to provide quick connections, and to avoid it’s better to have a unified inbox that keeps all your communication in one place.
12. Contextual Marketing
Contextual Marketing is all about putting advertisements on search engines and social media. Customization is the only way you can get positive results with Contextual marketing. It requires detailed strategy and planning, which help the users to find the correct information and take action quickly and efficiently.
13. Brand Marketing
Brand marketing aims to make a stable spot and make the audience remember your brand. With brand marketing, the marketers shape the brand’s positive perception in the audience’s minds. It builds a solid and emotional connection between the brand and customers through humor, creativity, and storytelling.
14. Personalized Marketing
Personalized marketing is about creating a customized marketing experience for all users. For example, You can add a user’s name to the product recommendations and emails. These small steps can give your users the best experience and make them feel you care about their interests and needs.
15. Affiliate Marketing
Amongst all the different types of marketing, affiliate marketing is very famous marketing tactic. In Affiliate Marketing, one brand rewards another with a token of commission for each customer purchase. Apart from influencers, this marketing strategy is also used by the brand. And so, when you visit the website, you must have seen the signs of affiliate marketing marked as “sponsored posts.” While doing affiliate marketing, you must choose the products that closely relate to what you sell but don’t compete with you.
16. Product Marketing
Product Marketing ensures that your internal team and customers understand the product’s value and what sets you different from your competitors. Product marketers use marketing strategies to describe the difficulties faced by customers and how their products and services can benefit them. The product marketing and product manager work together to get new customers.
17. Relationship Marketing
Relationship Marketing focuses on customers. It involves strategies that build strong relationships with customers and improve brand loyalty. Apart from short-term goals, relationship marketing focuses on enhancing lifetime value and delivering information per customers’ interests and needs.
18. Event Marketing
Event marketing promotes products and services in person by hosting online or offline events. You can promote the products by hosting events like webinars, seminars, concerts, conferences, etc. There are various types of events that can help you in building relationships, attract new customers, and acquire leads.
19. Interactive Marketing
Interactive marketing includes videos and visuals that engage your audience with your content and brand. In this marketing, the marketer grabs customers’ attention and presents your products and services uniquely and effectively. This strategy enables adjustments to meet the customer’s needs.
20. Experiential Marketing
Experiential marketing can quickly grab users’ attention with its creative methods and ensure a long-lasting and unforgettable experience. Suppose you’re promoting a product through an event. In that case, you can make it more effective by creating a magical experience for the participants and allowing them to purchase it after the event competition.
21. Field Marketing
Filed Marketing is one of the traditional forms of promoting the brand, products, and services. The marketing strategy enables marketers to promote the services directly to the targeted audience with no party in between. It includes activities like distributing demos, using it in front of users, etc. can gain customers’ trust.
2022 Marketing Statistics
Now, let’s discuss some of the eye-catching facts about marketing:
- Google has the most significant ad spending of 37.2% (eMarketer)
- 1.3 million new users are joining social media daily (Hootsuite)
- 79% of marketers plan to invest in Twitter (Hubspot)
- Brand exposures result in an increase in revenue by 23% (Small Biz Genius)
- Brands that create blogs increases leads by 67% (BrandBuddah0
- 90.63% of web pages are not getting organic traffic from Google (Ahref)
- Only 0.78% of users click on the second website on the Google search (Backlinko)
- 97% of respondents say that content is an integral part of their marketing strategy
- 57% of respondents have a documented content strategy
- 21% of shoppers prefer to purchase from the brand they love (Invesp)
So, we have learned all different types of marketing. Which type of marketing are you planning to promote your products or services? Still not clear? Don’t worry; various Digital marketing agencies can help you select the best marketing strategy for your brand. The Digital marketing agency makes efforts to create and implement a detailed marketing strategy that can bring fruitful results for your brand.
So, turn the future of your brand with the best Digital marketing agency.
I have something you might find useful : 15 Different types of Marketing | Steps To Create a Digital Marketing Strategy | Best Marketing Channels to boost E-commerce Growth | Proven Digital Marketing Strategies that you Should Know | Why does brand marketing strategy matter to businesses?