You might’ve noticed that Google quietly added a new shop section to the search results without any fanfare. Later, company officials made it clear that the new store area was a mobile function and that, initially, it would only appear for specific shopping requests when it was released in January 2024.
The primary purpose of Google behind introducing an additional shop section to mobile search listings is to give users more options for suppliers. Even though just three businesses are now visible, if required, mobile users may alter the setting to show up to 10 retailers.
It also gives online business owners the excellent opportunity to concentrate on boosting their organic traffic and their rank on the search engine result page, i.e., SERP. If you still need clarification, you can talk to the best SEO expert in the USA.
If you think of using this new Google upgrade, then your search engine optimization strategy can benefit. If you need to learn a lot about this new shop section in Google, then don’t worry. We’re here to help you.
Why should you strive for a top 3 position?
One of the objectives of eCommerce SEO best practices is to rank on top of the SERP. We all know that being at the top of the search engine result page is advantageous. According to Google, the website and eCommerce businesses that get into this position receive high hits compared to the other sites.
The things you should know are as follows:
- Your organic click-through rate (CTR) will decline significantly as you move down the page.
- In the search results, the top two spots account for 35% and 27% of the overall CTR, respectively.
- Once you read the third position, the CTR drops to 10%, while lower ranks only receive one percent.
And these are the reasons why eCommerce websites consider using SEO to improve their CTR.
What is eCommerce SEO?
If you’re willing to increase the visibility of your website, then you should opt for eCommerce SEO because it is one of the free methods that can help you boost traffic. Everyone wants their page to rank as high as possible since a page with a good ranking will get more visitors, Right?
And for that, you must make sure your website is search engine optimized if you want your web pages to pop up higher in search engine result pages. Search engine optimization is greatly influenced by the keywords you choose, the technical configuration of your webshop, and whether your online is mobile-friendly.
Well, for eCommerce website owners, adding the Google shops section to mobile search results is fantastic news. But it has certain restrictions. Even though this new upgrade is advantageous for eCommerce companies. Generally, it only functions to the best effect for those with high organic search rankings. And websites with weak rankings require an eCommerce SEO audit if they want to boost their organic search results. And for that, they can take the help of experts.
Best Ecommerce SEO practices
If you’re willing to get featured on the Google new shop addiction, you should ensure that you have a strong SEO strategy.
If you’re running your business online, your profits and income highly depend on your online sales, Right? And so, you’ll be facing a massive backlash if you’re not among the top results of Google.
But it’s time to get happy because eCommerce businesses can benefit from the same SEO practices applicable to all sites. So, some of the best eCommerce SEO practices are as follows:
- Design with consumers in mind
- The design of your store’s website and product pages should enhance rather than lessen the purchasing experience. Even if you provide the trendiest, most sought-after items in your sector at the most excellent pricing, a consumer would likely become annoyed and quit your website if it is difficult to use or search.
- You can see a drop in your ranks if a search engine notices that your website has a very high bounce rate or an increase in the percentage of visitors that leave a website. A well-designed website may reduce Bounce rates and persuade users to spend more time viewing your page. So, design is the most crucial component of SEO.
- Prevent difficult URLs
- A URL is the address of a website visitor to access a page on your e-commerce site. URLs can pack a lot of information into a tiny area. The names of categories, items, file types, and actions may be found in them.
- According to SEO guidelines, URLs should be as straightforward and feasible as possible and contain keywords related to the content of the generated page.
- Use important keywords
- Researching keywords comes next in our SEO checklist, And for that, you should check for keyword difficulty, search volume, and buyer intent. Thanks to these measures because your product pages will rank higher.
- User intent reveals what customers are looking for. The search volume shows how many people use that term to search for items.
- Lastly, keyword difficulty indicates how much work is required to rank a page at the top of the SERPs.
For keyword research, you should take the help of a digital marketing agency because they know how to find suitable and effective keywords for your website.
- Image alt text should be used.
- Alt text is undoubtedly familiar to everyone who has ever contributed an image to a website, whether automatically through a CMS or manually in HTML. A line of “alternative” text known as “alt text” is used in many different contexts.
- Moreover, another way to include your essential keyword on your website is through alt text. Also, avoid displaying a product image in flash or other situations where the alt text might not be visible.
- Though your product or category pages already include significant keywords, adding alt text to the images can help search engines understand the meaning of those keywords and can put them in image searches.
- Prevent duplicate content
- If you sell products made by other companies online as a retailer rather than a manufacturer, you must likely get the product descriptions straight from the manufacturer. Although it’s recommended to provide as many details about your products as you can, you should avoid copying any product descriptions or copy that has already been given to you.
- Spread over a few pages, duplicate content is unlikely to cause any harm. But as search engine algorithms evolve, more and more websites are penalized for using the exact product copy on multiple pages.
- Remember to use powerful SEO techniques.
- In addition to keyword research, your entire online marketing plan should include other SEO tactics. For this, you should work with experts who offer SEO and Social media marketing services. Best practices for SEO include link-building, technical SEO, off-page and on-page SEO, and local SEO.
- Permit customer reviews
- Thanks to reviews, conversion rates on your product pages can increase. It’s been demonstrated that about 90% of consumers claim they are more likely to purchase goods with reviews, even if they are not entirely favorable.
- Also, enabling reviews may help you with SEO, so managing reviews is a standard eCommerce SEO recommendation. Essential keywords will almost certainly appear naturally in customer reviews.
- Product-specific FAQ content
- Adding product-specific FAQ material is another method for improving the product pages of an eCommerce website. To improve your ranking, add essential keywords to this section. By motivating the visitors to stay on your page longer and have a better overall experience, answering questions also increases conversion rates.
Wrap-Up
We hope that we’ve given the complete details about Google’s new “shop” section and how the eCommerce website got into the top position of Google.
If asked whether you should work with a Digital marketing agency for your eCommerce SEO, our answer will be Yes.
It’s because they’re the experts and know which SEO practices and tools are proper to take your eCommerce business to the next level.
So, hire the experts and get your position in Google’s new “shop” section.
