Real Estate Branding- A Complete Guide you need to know
In the past few years, there has been a rise in new buildings and properties due to increasing real estate branding.
Most of us want to leave our old house and go to a new home. The people looking for a new home or willing to sell their old house will, of course, go to real estate. And if you want your real estate business to be a top choice, then you need to make marketing efforts to attract clients.
As per the study, there are over 3 million licensed Real Estate Agents. The 3 million proves there is a lot of competition in the real estate business, so you need to differentiate your business from others. So, to make a strong presence in the market, you need strong branding and marketing.
Creating Real Estate Branding is essential to having long-term success.
Here, we’ll give you complete information about Real Estate Branding:
What is Real Estate Branding?
Buyers always think twice before investing their money in a real estate agency because they have to give their lifetime money for their dream office or home. And that’s the time when branding enters the frame. It is a strategy that helps brokerages and realtors to convey the mission and vision to the audience. Many factors come together for a real estate brand, including visual elements like the brand’s color, font, and logo.
The Real Estate Branding explains to the buyers how your services can satisfy their requirements. The established brands go beyond the brand logo and adapt the unique way of telling the brand story and tone to impact clients positively. A strong Real Estate Branding helps you to differentiate from other agencies.
Hiring social media specialists to look after your online presence is advisable to create solid real estate branding.
How to build a Real Estate Branding?
Here, we’ll discuss crucial steps to building real estate branding:
- Established your vision and mission
Vision, Mission, and Values are the heart of the brand. So, to create a strong brand, you need to figure out your vision, mission, and values. Once you discover your values, it will influence your mission statement and helps you to convey your message to the targeted audience. Your brand values will help you to stand out from the crowd.
2. Learn about the competition
The most proven way to gain the upper hand among your competitors is to understand what they offer and how they offer it. You can start research by going through their website, social media page, advertisements, and way of talking and guiding the clients.
Further, it would help if you understood how your competitors could attract clients through their sales and discounts.
3. Discover your targeted audience
The audience is the main reason behind the existence of any business. Finding the audience to whom you can deliver your message is necessary to sell the products and services. You can enlist your audience based on age, gender, marital status, and income. If you want to sell 2BHK flats, you can target small families, and if you sell prominent properties, you can target joint families.
4. Hire a Graphic designer
Many agents don’t believe in hiring a graphic designer and spend hours learning graphics. But to save their time and effort, they should employ designing professionals that can create a unique design for your business. Hiring a professional is cost-effective and time-saving.
5. Create an impressive logo
You should create a logo that you can use to represent your brand. Your logo will be displayed on your website, business cards, ads, social media, and more. You may think that logo is just a tiny part of the brand, but no, your overall business depends on your logo.
6. Write a tagline
With a logo, you should create a tagline that will be interesting to listen to and easy to remember. It would help if you made a tagline that builds a strong connection between buyers and sellers. Your unique motto describes your qualities and values.
7. Pick the right people
Apart from discovering the targeted audience, you need to make a team of the right people who can help you in your long-term objectives. Your selected people would be qualified to help you build your real estate brand.
8. Build an online presence
Nowadays, everything is available online, so you need to make people aware of your offering. And the most effective way of doing this is to take your brand to different social media channels. And for that, you can hire the best social media marketing agency to look after all your social media marketing needs.
Real Estate Branding Process
- Understand market trends
To create a real estate branding strategy, you first need to understand the current market trends. It will help you identify your targeted audience, investment opportunities, and pricing tactics. Further, you know the points lacking in other real estate businesses, which can be an opportunity for you to feel that gap.
2. Establish your USP
In the next step, you need to highlight the services you offer. You need to add points like
- your specialization.
- Are you into sales or purchases?
- Your experience in the type of properties,
- And the cities and states you operate
3. Designing brand elements
Further, you must choose the right brand name that aligns with your objectives and beliefs. You should also convey your message in the form of a story that can make people understand how you can help them with their property needs.
4. Determine the Marketing medium
The critical part of the real estate branding strategy is to select a suitable marketing medium. Apart from social media, you cannot underestimate the power of Google and Facebook ads. So, you must find an appropriate medium to attract an audience and generate leads.
5. Create Website
There are millions of active internet users, so it’s beneficial for you to create a website. You need to focus on your website speed, blogs, and testimonials to impact your client’s mind positively.
6. Make your website SEO friendly.
Putting your website on a search engine can help you increase your visibility. And to get the highest ranking on search engines, you must create and implement a strong SEO strategy. Implementing the right SEO strategy can increase brand visibility by targeting the right keywords and improving domain and ROIs.
7. Create engaging content
The critical part of your real estate branding strategy you should create content with the right tone and format. Being a real estate broker, you should focus on content like property listings, local activities, etc. You should add complete details about your services and brand in your content.
8. Clarify and Reorganise
After some successful years, you can also come up with new logos. As a brand, you should make continuous improvements. At last, you should create offline and online real estate branding strategies so that it doesn’t hide your brand goals and objectives.
Importance of Real Estate Branding
The following points are some of the importance of real estate branding:
- Builds trust
The buying and selling of a property is an essential decision for homeowners. And so, real estate knows the importance of trust to grow their business. It would help if you portrayed your brand so that it connects with the customers.
2. It makes you stand out.
Your brand should have elements that make a memorable impact on the audience’s minds. The various essential aspects of a brand consist of web design, tone, logo, and colors.
3. Boost loyalty
If your customers get the best experience with your brand, it will build a sense of loyalty and can lead to long-term relationships.
Some of the Real Estate Branding mistakes to avoid
Now, we’ll discuss some of the common mistakes you should avoid in Real estate branding:
- Being overly general
Being unclear can bring you more leads, but what’s the point when they’re not qualified enough? And so, you get effective results; you need to clearly describe what you offer and with which type of customers you’re dealing with.
2. Overwhelming your audience
It would help if you did not continuously hammer clients with your message; it can be your biggest branding mistake. But you can use social media, websites, or even meetings to reach your audience.
3. Lack of consistency
Your real estate branding doesn’t end with a logo; you need to keep creating a positive image to be in touch with your customers. Your business cards, social media page, and website should be the same color, font, and vision.
4. Ignoring updates
Branding trends keep evolving, so you need to be updated with them. The update in branding includes:
- Refreshing colors and fonts.
- Updating the logo.
- Making minor changes to make it look the same but somewhat different.
It would help if you kept your brand updated with your services.
5. Failing to get your colleagues
You need to ensure that your team members know your brand messaging. If there are other members in your team, then they must also support your brand online, in written and agent-related activities. It would be beneficial if you also established some procedures for the new hire.
Examples of Real estate branding
Unitech, in its advertisement, pointed out the real struggle the home seller and buyers faced. They showed that a man wanted to buy a home; he called his wife, then called her friends, and the line continued. His search is now over. He needs to travel from one place to another to look for a home and find Unitech. He has to call them, finalize the house, buy it, and then host a housewarming party. That’s all.
We understand that building a unique real estate brand is difficult but not impossible. And if your goal is to achieve customers’ attention, trust, and loyalty, then you can’t afford any mistakes. To create successful real estate branding, our details, as mentioned above, can be proved to be useful for you. You can also have a view of the mistakes that should be avoided.
Apart from all these points, you should hire a Digital marketing agency to look after your branding and marketing requirements.