We all believe that every company is different, Right? 

We are asking this because we need to conclude that SMS Marketing or Email Marketing can be the right fit for you. 

In this digital age, though, we have lots of personalized strategies, but email and SMS marketing can still bring you many benefits. Both SMS and Email Marketing are reliable and effective lead-generation techniques. But depending on your requirements and expectations, you have to decide which one of the two strategies will support your goals. Also, you can take the help of a professional Digital marketing agency that can help you differentiate between both the terms. 

Moreover, basically you can differentiate SMS and Email marketing based on the terms like price, degree of engagement, return on investment, and much more.

We understand that it’s difficult to choose between Email and SMS marketing, so in this article, we’ll cover all aspects that can give you a clear difference between the terms. 

What is SMS Marketing?

SMS refers to “short message service.” SMS Marketing is the effective practice of utilizing text messages to send promotional campaigns or transactional messages for marketing purposes. The primary aim of these text messages is to update customers who have agreed to accept the text messages from your company about time-sensitive deals, updates, and alerts. Thus, you can call SMS marketing text marketing.

SMS marketing practices

Here, we’ll discuss some of the best practices you can undertake in your SMS marketing strategy:


  • Be regular with the amount of text
    • Sending messages seldom is one of the significant blunders companies make when utilizing SMS. Well, it’s because businesses don’t want to bombard customers. But you should ensure that you provide consistent messages because they benefit you with good results and responses. And if you don’t, the customers and companies will lose track of each other. 
  • Put the name of your company
    • Most SMS providers use shortcodes to send bulk SMS messages. Thus your contact won’t be able to recognize where these messages are coming from. 
    • So, you must make sure that you include your company name because that’s the way your contact will be able to recognize you.
  • Request messaging opt-in from customers
    • SMS marketing messages must be understood as a two-way conversation from the first text you send to a new client. From the beginning of your engagement, provide every consumer with a clear choice to accept or reject further messages. 
    • You may program an autoresponder to give them a follow-up confirmation if they respond positively. To determine whether you should change your interaction method or not, you should keep an eye on your positive and negative responses. 
  • Include personalization
    • SMS marketing is distinctive because it combines the convenience of mass marketing with the benefit of simulating one-on-one interaction. By including personalization in your strategy, you can deliver everything from text alerts about abandoned shopping carts to SMS shipment notifications.

Pros of SMS Marketing

Here we’ve listed the benefits of SMS marketing:

  • Customized method of communication
    • Yes, you read it Right. The SMS marketing strategy is fully customized. It cannot be accessed without your consent. And since the connection is personal, SMS messages are private, unlike those sent through social networking sites. Thus, you can say that SMS marketing is a private mode of marketing and communication.
  • High rate of engagement
    • As per the survey, 75% of mobile users prefer SMS texts. In contrast to advertisements that get lost in the chaos of marketing channels like social media, promotional SMS messages are not impeded by anything when they come. Thus, engagement is often greater than average when a marketing piece is given unique space. 
  • Simpler to access
    • Open emails will take longer than a minute. And in case your mobile data or Wifi connection is slower, it can take a long time to open. But on the other hand, SMS can be quickly accessed in under 2 seconds. Further, your mobile will promptly notify you about it. 
  • Cost-effective
    • Compared to email marketing, SMS marketing is less expensive. If you’re operating a startup or medium-sized business, you should opt for SMS marketing because it can help you save money. 
  • Timely
    • 83% of millennials open texts within 90 seconds of getting them. Thus, text messages are the quickest and most dependable way to communicate an urgent message or promotion. 

Cons of SMS marketing

Now, let’s look at the disadvantages/Cons of SMS marketing:

  • It includes spam
    • For every marketer, sending one promotional message is OK. But if you send too many, the recipient may see them as spam. Also, it is pretty simple for the users to designate your communications as spam. So, stop it from happening. 
  • It can erode the client’s confidence
    • Customer confidence is diminished when unwanted text messages with poor structure are sent. They could decide to reject it as well. Also, customers can become irritated when you send texts late at night or at unsuitable hours. 
  • Your SMS must be brief
    • If you wanted to describe every aspect of your business goods and services in-depth via SMS, you would be unable to do so. It’s because your message can only be 160 characters long when using SMS marketing. And still, if you want to deliver a long letter, you should split it into 2 or 3 sections.
  • Less frequency
    • The average person only sends 15 texts daily, compared to 56% of customers who get between 25 to 100 emails daily. You won’t be able to SMS messages as frequently as you send emails.  

SMS Marketing Statistics

  1. According to 64% of customers, firms should contact them via SMS.
  2. 61% of marketers still do not employ SMS.
  3. Compared to email marketing, SMS has a 98% open rate.
  4. In SMS Marketing, 29% of recipients click on links.
  5. 41% of people prefer their lovable brands to send updates via text.

Now, let’s understand email marketing in detail

What is Email Marketing?

Email Marketing is one marketing channel that uses email for advertising your company’s goods or services. Incorporating it in your marketing automation initiatives may assist in informing your clients about your most recent products and offers. You can say that email marketing is a type of both direct marketing and digital marketing. 

Email marketing is known for its significant role in lead generation, relationship development, brand recognition, and customer engagement.

Email marketing practices

Here, we’ve mentioned some of the best practices that you should undertake in your email marketing:

  • Create a subject line that your readers will find compelling
    • The subject line of your email is typically where your readers decide whether to click it or keep scrolling through their cluttered inboxes. You should consider creating your subject line after writing the whole email. Try to keep your subject line between three and five words in length.
  • Include multimedia components
    • To keep your email subscribers interested, eye-catching multimedia features may make all the difference. This may be as basic as utilizing a GIF to highlight a variety of items or to express the passion behind your message.  
  • Never use more than three fonts at a time.
    • You’ll see a rise in conversions when your email becomes less cluttered. A maximum of two fonts or typefaces should be used in your email to avoid confusing readers and destroying its aesthetic appeal. 
  • Create a fantastic welcome email
    • Although it may seem apparent, extend a sincere welcome to your newest subscribers. You may say hello, reintroduce yourself, and establish expectations for the type of email you’ll send to your subscribers. Starting on the right foot may significantly impact your subscribers’ satisfaction with your content. For that take the guidance of social media specialists.

Pros of Email Marketing

The benefits of email marketing are as listed down

  • Supplementary sales funnel
    • Email marketing plays a significant role in helping businesses to increase sales. It is well-recognized that email marketing is a tested and successful sales tool for companies. As a corporation holds the email list, it may significantly boost income. 
  • Consider personalization
    • One of the significant benefits of email marketing is that you can divide your customers and create different lists. Doing this will help you in understand the preferences and needs of various customers, which you can use to create personalized messages/ 
  • Boost online traffic
    • Email marketing has a significant impact on your company’s website traffic. You may start connecting to any material, including blogs, straight in your emails if you have a sizable readership. Your website traffic will rise as a consequence of your email subscribers hitting the links and reading the materials.
  • Create connections and trust
    • The client with whom your firm speaks most frequently is email subscribers. One email subscriber may get dozens, if not hundreds, of emails from the company. What are customers more likely to become potential customers of your business as a result of helping to build trust and connections? 

Cons of Email Marketing

Now, let’s discuss the disadvantages of email marketing because everything has two sides, one positive and one negative:

  • Undelivered emails
    • Undeliverable emails may potentially affect your email marketing efforts. A bad email list increases the likelihood of undelivered emails, which can be expensive because your clients won’t get emails and won’t be aware of the efforts and money you’ve put into your email marketing. 
  • Emails can be deleted or unsubscribed with ease
    • People can easily discard your emails or unsubscribe from your list if the email has terrible graphics, poorly written headlines, illegible content, and blocked photos. 
  • Fierce rivalry
    • Due to the fierce competition for a single consumer, email marketing is particularly cutthroat. To catch your consumer’s attention, you must contend not just with your rivals but also with well-known companies. 
  • Design difficulties on various devices
    • There will be a wide variety of devices on your email list, including iPhones and Android. If you create an email campaign with a particular design, different users’ devices may display it differently. This may affect conversion rates, open rates, and several other aspects of marketing.

Email marketing Statistics

Here, we’ll look at the best and most amazing facts about email marketing:

  1. In 2025, there are expected to be 4.6 billion active email users.
  2. 61% of customers want to hear from businesses via email.
  3. If an email is not mobile-friendly, 42.3% of customers will discard it.
  4. Email is the effective method of client acquisition and retention for 81% of small firms.
  5. Email marketing newsletters are used by 77% of B2B organizations as part of their content marketing strategy, and 79% of B2B marketers believe email to be the most effective medium for sharing content. 


Both marketing approaches are successful, and when employed together, they perform much better. Whatever your marketing strategy, getting user consent is essential before collecting emails and phone numbers. By doing so, you’re gaining clients’ confidence and preventing spam from being sent to them. 

Also, we hope we’ve given you a clear and detailed difference between SMS marketing and Email marketing. And with this information, we believe you’ll find the right fit for your business.
And in case, you’ve any doubts that you should reach out to the Creative agency USA as they know that according to your needs which can be the right option. Moreover, they’ll be always available to guide you throughout the SMS and Email marketing process.